Strategic Transformation Realised
Businesses that excel at innovation often struggle with market traction. We help engineering-led businesses translate technical capabilities into scalable commercial growth.
Many face common barriers:
Strong engineering, but unclear market positioning
Product and services not fully aligned to market needs
Inconsistent or ineffective sales and marketing approach
Limited internal resource for strategic market development
We specialise in market development and product strategy for SMEs within the industrial electronics and automation industry. With years of expertise in engineering, brand building, solution sales, and market development, we aim to increase market penetration achieving sustained growth.
Who are We
Duncan Nicol is a market strategist with extensive experience in industrial electronics, automation, and machine learning, with a foundation in electronics engineering.
Duncan’s career began as a test engineer, followed by roles in R&D and technical sales before he joined Omron Electronics as an AOI specialist. His career highlights include leading the Device Connections division at Phoenix Contact and serving as Market Development Manager for Mitsubishi Electric’s Automation Systems Division.
Duncan also serves as a trustee for Biggleswade Academy, combining industry expertise with a commitment to community education.